Whatever topic interests you in life there is probably a spot for you as a podcaster.
The Podcasting for Beginners course covers a wide variety of topics.
For example, Dr. Rita Jablonski’s podcast, “Make Dementia Your B*tch,” is all about dementia care.
Rita took her bold approach to branding based on her need to reach younger care providers.
She told us, “The family caregiver is usually a female and the average age is mid sixties, but I have kids who are part of the caregiving team.” The sad reality is that dementia affects 1 in 6 people over 80 years of age and that means young and old can find themselves looking after relatives.
She also wants to inspire more people to take an interest in dementia.
“Undergraduate nurses want to do sexy stuff. They want to do trauma and be in the helicopter. I did trauma nursing and it was terrifying! I enjoyed geriatrics because to me it was a puzzle. I wanted to know what these people were trying to tell me? What is their secret language?”Dr. Rita Jablonski
Rita has written over 100 academic articles over the past 20 years on the topic. She has lectured widely and provided face to face support and consulting and the demand for her knowledge just keeps growing.
As she says, “I only have a four hour clinic but I find myself running over for two to three hours”.
She also started to realise that while there were a lot of questions, many of the same themes kept coming up.
She began writing a blog to address this and so far has written 100 articles but she also began to realise that often the way you say something is just as important as what you say.
It was while she was on holiday and accessing her WordPress.com site that she saw an advert for the Podcasting for Beginners course.
“I had some downtime and so I signed up”, she tells us, “I was watching the module on podcasting equipment, so I went straight to Best Buy (an American electronics retailer) and I told them I am starting a podcast and this is what I want. They got all excited. What’s your podcast about, they asked me?”
Rita started buying equipment and brought it back to her holiday home. She then set it up on the dining room table and started recording straight away.
Since that day Rita has made 19 episodes (at the time of writing) and is already working on next year’s content.
So what next for Rita? She tells us, “I’ve always been asked to go to support groups and to give talks. At one of those we did a dementia bootcamp as a fundraiser and I was shocked that so many people would come and pay to hear me talk.” Rita is now looking to develop this further and build her own caregiving business.
“There are people who will listen to my podcast and learn stuff, and they’re good to go but some people will want more so I also decided to publish a book. I’ve taken my blog, updated it and published it. Eventually I also want to have a ‘do it yourself’ caregiver training like the Podcasting for Beginners course, where there are modules and then once a month, I’m on.”
We asked Rita if she has any advice for new podcasters and she was very happy to share.
- Know your audience so you know what they like and want they want your help with
- You don’t need to spend much at all to get started
- Keep a content calendar
- Don’t over edit
If you would like to hear more about how Rita runs her community and the lessons she has learnt along the way, check out the full discussion between Rita and our own Richard Midson.
Check out some of Rita’s episodes here.
Have you ever thought about starting a podcast?
Find everything you need to get started and build your audience in our Podcasting for Beginners Course.